One thing is for certain – Paris Hilton has branding down to a science. And if you’re reading this Paris Hilton club website, you know it too!

From tapes showing “compromising positions” to reality TV and her memorable quotes, this Paris Hilton club website knows -- "That's hot." She says it with that uppity girl sneer that makes boys drool and other girls want to imitate it. That’s branding – and this Paris Hilton club website knows for sure she is the queen of branding.

This Paris Hilton club website also knows she sits on a judging panel rating young people’s clothing. Perfect for her, say the readers of this Paris Hilton club website! And she gets to utter her now-famous “That’s hot” even more – this Paris Hilton club website knows that will be a big hit!

This Paris Hilton club website has learned she starred in a "controversial" TV commercial for the Carl's Jr. hamburger chain. In it, she's scantily dressed, lathering up a Bentley and draping herself all over the suds-drenched car. The song, "I love Paris in the springtime...”, is playing. At the end, she takes a ravenous bite of a big sloppy burger and then comes her slogan: "THAT'S HOT."

This Paris Hilton club website has heard rumors that the commercial was banned by the FCC. Even if it was, it doesn't matter, because the video is all over the internet, or so readers of this Paris Hilton club website tell us. This is HUGE brand exposure for all parties involved: Paris and Carl's Jr.!

This Paris Hilton club website knows Paris is smart and cagey – she understands branding and has branded herself well. Her image, clothes, demeanor and her phrases all say INCREDIBLE - this Paris Hilton club website knows she is the queen of branding.

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